Three Kingdoms Tactics marks 7 years with a 3D Shanghai spectacle

Lingxi Games turned the 7th anniversary of Three Kingdoms Tactics into a public culture event in Shanghai, pairing a giant glasses-free 3D Zhang Fei display with a player celebration at North Bund. The campaign highlights how the Three Kingdoms franchise is reaching audiences beyond China through games.

Why it matters: - Three Kingdoms Tactics is using a game anniversary to push Chinese history and storytelling into public space. - The campaign shows how gaming can carry the Three Kingdoms era to younger audiences in China and overseas. - Lingxi Games is positioning the title as both entertainment and a cultural bridge.

What happened: - A giant armored Zhang Fei appeared to ride off an 8-by-10-meter glasses-free 3D screen along Xuhui Riverside by the Huangpu River in Shanghai. - The display drew crowds and prompted Western tourists to film the scene. - The visual event marked the 7th anniversary of Three Kingdoms Tactics. - A separate anniversary gathering for players from around the world was set for North Bund at the World Drawing Room in Shanghai.

The details: - Zhang Fei is one of the best-known generals of Shu Han during the late Eastern Han Dynasty. - The Three Kingdoms period has remained embedded in Chinese culture for nearly 2,000 years. - Three Kingdoms Tactics has grown to more than 100 million registered users over seven years. - The game has built a large player base in China and an active community overseas. - The North Bund venue sits on the site of the century-old Yangtze Wharf. - The World Drawing Room overlooks the Bund and Lujiazui. - The venue has hosted international summits and high-level diplomatic events. - Player representatives from China and abroad met the development team there to review the game's second-half roadmap and the latest version.

Between the lines: - Lingxi Games is blending civic-scale spectacle with a formal launch event to make the anniversary feel bigger than a typical gaming promotion. - The Shanghai setup frames Three Kingdoms Tactics as a long-running platform for cultural export, not just a strategy title. - The public 3D display and the diplomatic venue both reinforce the same message: traditional Chinese culture can be packaged for modern, global audiences.

What's next: - Lingxi Games plans to continue developing Three Kingdoms Tactics with a roadmap for the second half of the year. - The company is also signaling more collaboration aimed at preserving and promoting culture through games.

The bottom line: - Three Kingdoms Tactics is celebrating its anniversary by turning a milestone into a citywide statement about Chinese culture, gaming and global reach.